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An Analysis of Sports Marketing: A Strategic Perspective by Matthew D. Shank With An Example of Practice With Model Team. This paper will discuss sports marketing in the scope of Sports Marketing: A Strategic Perspective by Matthew D. Shank and seek to discover how marketing is a valuable aspect in making sure a team has a good foundation in this way. By analyzing all of the qualities that make a great team through marketing, we can see how this book has played a part in finding out how this process is a good way to create good strategy for making a team more than just a good team out on the field. The author theories on this is done will be discussed and how his theories differ from other authors whom have tried other means in making marketing a way to get a sports franchise more popular by marketing the team or individual sportsmen by making sure they are being sold in the proper way that makes great leaders in this market. The Cleveland Indians will be used as a model for describing the theories, as applicable within the book itself. 7 pgs. bibliography lists 4 sources.
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